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Ever heard of the Anniversary Festival? For the Mercedes Benz Sprinter Edition Model, Hamburg creative agency LLR wanted to build a monument to the vehicle. For being such a workhorse. Directed by Juergen Nerger, Infected took over the complete production. The claim „Everybody parties, one drives“ was turned into a 69 second tribute to the car, created at a music-festival with 20.000 visitors, all shown in one excessive bullet-time moment.
Director Jürgen Nerger wanted to create a real music festival with all the small details you need to have along with it. Our concept artists created a whole CI and background story for this fictional event and even all of the tiny detailed designs for many of the backgrounds huts etc. were inspired by big festivals like the Tomorrowland festival or Roskilde.
The 3-days shoot and rehearsal took place on a soundstage in Bucharest. There were more than 350 extras on set and we Lidar-scanned the whole stage for tracking purposes. Crowd simulations were created with custom-made motion captured animations we did in our facility in Hamburg.
