Comfort reimagined, through the lens of artificial intelligence.
Our latest collaboration with Pfister.ch showcases how AI can create deeply immersive and tactile experiences in advertising. Every detail, from the expressive character to the fluid interaction with the sofa, was generated using advanced AI, with the exception of the real Pfister furniture, we shot to train our models.
Beyond that, we developed AI-Casting and -Styling to bring the story to life in a way that feels both emotional and authentic
But let’s be clear: even with all the innovation AI brings, projects like this are no walk in the park. They require meticulous planning, countless iterations, and a whole lot of human creativity and expertise.
This project is a prime example of how to tell impactful stories through revolutionary technology and craftsmanship.