ID. ERA
Earli 2025 we partnered with our friends from Volkswagen to craft the launch campaign for two showcars, slated for their world premiere at Auto Shanghai in April. From first concept to final delivery, our team steered every stage of the journey.
This film spotlights the ID. EVO showcar: with no physical car available, every interior and exterior shot is pure CG, seamlessly blended with live-action plates.
To enrich the narrative we spent a day in the Cape Town mountains shooting dynamic MTB action with the Adlips crew, capturing footage that folds into the car sequences.
To shoot plates we travelled to Cape Town and Shenzhen for principal photography.